![]() Want even more? Upgrade to the premium version for features like automatic redirects after updating a URL and internal link suggestions. It also enables you to edit the page’s meta description, title, and URL for both search engines and social media platforms. Yoast will analyze the page based on the keyword you choose and other ranking factors, then provide actionable recommendations for improvement. It allows you to handle settings for things like search appearance, social media displays, breadcrumbs, and media URLs for your site as a whole.įor individual pages, posts, categories, and custom post types, the SEO analysis tool is invaluable. This plugin goes behind the scenes to automatically provide technical SEO improvements (like structured data management and XML sitemap creation) so beginners and experts alike don’t have to deal with complicated code. The free version features everything that most sites will need, but there are premium add-ons and upgrades to provide more niche functionality. Yoast is a freemium SEO plugin built specifically for WordPress and boasts more than five million installations. Now that we know what to look for in an SEO tool, let’s review some of the best options for all-around SEO research and optimization. And the more that’s automated, the better! But if you’re an SEO expert, you may want one that lets you take over some of the more intricate optimization strategies. If you’re a beginner, look for a tool that explains things thoroughly and doesn’t require you to edit any code. And the ability to get regular updates that let you know where your website stands in the rankings is invaluable. To determine effective keywords, look for information like search volume, level of competition, and user intent. If you’re looking for a tool specifically for researching keywords and monitoring search engine rankings, the more data it provides, the better. Make sure that everything you do is above board, and avoid spammy SEO like hidden links and keyword stuffing. You want to avoid any tools or plugins that utilize or recommend unsavory search engine optimization practices - called “ black hat” SEO techniques. ![]() For example, a tool that provides a niche piece of functionality, like creating redirects, won’t need to do this. Those tips should be based on an analysis of your content, keywords, and search engine rankings whenever possible. Whether the tool you choose works directly in the WordPress dashboard or is accessed externally, it should provide real tips that help you optimize your site. It provides specific suggestions for improvement And, if it’s a WordPress plugin, the developers should always ensure that it works seamlessly with the latest version of WordPress. The tool that you choose should be regularly updated to match Google’s algorithm, which changes somewhat frequently. And, of course, that may mean choosing more than one. So take the time to understand what you’re looking for and find the tool that meets your needs. Still others provide niche functionality, like setting up redirects or building links. Others are more focused on researching and auditing. Some integrate directly with your WordPress site and make on-page optimization easy. There are so many aspects of search engine optimization, and tools and plugins cover different ones. This one seems pretty obvious, but it’s really important. When choosing a WordPress SEO tool and plugin, there are a few critical things you want to look for: 1. Important features of a WordPress SEO tool So let’s look at some of the best SEO tools and plugins for WordPress and compare them based on factors like features, ease of use, and pricing. And, long-term, it’s much more affordable than many other marketing strategies, like paid search ads.īut, in many cases, you’ll want a tool to help you optimize your site and gain valuable information about keywords and rankings. Why? Because it helps you get in front of people who are actively looking for what you have to offer. ![]() Search engine optimization (SEO) is incredibly valuable, whether you run an online store, service-based business, or blog.
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